Customer Experience Management
We deliver solutions that provide unique customer experience through all marketing and sales channels by intercepting and fully meeting the needs of our customers in a precise and timely manner.
Lobra’s CEM solutions assist and flank companies so that sales, content, marketing, social media, e-commerce and customer service areas can be seamlessly integrated, thereby advantaging the following areas:
- Marketing: our CEM solutions generate precise insights that allow any user to conduct accurate analyses in any context and in real time. In this manner, we facilitate not only the reading of the reports generated but also their interpretation so as to produce successful strategies that support and generate bespoke customer experience;
- Commerce: we simplify and harmonise our customers’ interactions and transactions between products, brands, markets and channels and thereby provide a unique, bespoke and effective customer experience on all channels;
- Sales: our CEM solutions are designed to optimise and improve sales processes. We provide constantly updated insights so that our customers’ sales force can make use of the necessary tools for the successful conclusion of their activities and for the maintenance of constant, enduring and quality relations with customers;
- Service: we integrate CEM solutions to provide a customer service that responds punctually and coherently over any channel and on any device during customer journeys;
- Social: our CEM solutions interface with the principal digital marketing channels and the most popular social platforms to support and boost corporate brand management strategies and processes.
The advantages for single areas and functions will successively enable the whole company to reap the following benefits:
- reduction in operating costs;
- faster and more precise orders and payments;
- improvements in revenue generation;
- streamlined business processes;
- improved value added performance.
We possess advanced skills in handling the implementation of CEM solutions in the most complex b2b and b2c environments: our solutions are very flexible (with cloud, on premises and hybrid deployment) and work in the same manner with the current back-end system.